As digital marketing is revolutionizing the way businesses share their stories, entrepreneurs are leaving behind the old-school marketing techniques such as print advertising and billboards. It has come to a point that leveraging on social media would be the first thing that comes to mind for new brands trying to break into the market.
However, not all traditional marketing techniques are out of date. In fact, there’s one in particular that will always be relevant, and it’s with the use of promotional merchandise.
In this article, we’ll take a look at why promotional merchandise can be key to your marketing success and how it can improve your brand’s reputation!
Making a Good Impression
If you want to make a good impression on the market, you’ve got to come out as generous. People appreciate a brand that’s looking out for their customers and handing out merchandise that’s useful shows that you’re not just hungry for their money.
This rings true when the stuff you’re giving out are items that have to be bought under normal circumstances.
But that’s not all.
The freebies you give out have to be of good quality, as you wouldn’t want your potential customers coming home with a broken umbrella or flash drive that doesn’t work. Considering the abundance of companies like Promotions Warehouse that specialize in promotional products, this wouldn’t be an issue.
Giving Upfront Value… For Free
Though aesthetics are important, that’s not the ultimate goal of giving merchandise. Typically, companies would give products that would benefit the recipient in their daily lives. These include stationery, umbrellas, coffee mugs, and reusable bags.
And who would say no to that?
Whenever the receiver uses these items, the brand markings will always be seen. They’ll associate your brand with positivity, as you’re generous enough to give away products that add value to them and show that you understand the problems they face.
If they lend or give these products to a friend or colleague, which they most likely will, they’ve become your brand ambassador and you’ll be increasing your brand awareness.
Again, the friend will find great value in your merchandise, hence why it’s important in investing in high-quality merch.
A Unique Flair to Your Ad Campaign
While the traditional business card still remains a relevant form of advertising, it is a rather “boring” method. In fact, a lot of business cards end up collecting dust in someone’s drawer or remains hidden in their wallets.
With promotional merchandise, however, this isn’t the case. Because they’ll be used for months at a time and you can customize your merchandise to fit the needs of the different demographics, you’re giving the impression that your brand remains relevant to the market and highlights creativity.
To really shine in a sea of competitors, you can include eye-catching taglines and catchphrases that speak out to the recipient. This shows that your brand offers a personality potential customers can relate to, thus generating brand loyalty.