Google wants to see what you see. And then, of course, make money from those images. The company was recently awarded a patent that puts forth an idea for pay-per-gaze advertising — a way in which people interacting with ads in the real world could be analyzed in the digital world.
- The Future of Advertising: ‘Pay-Per-Gaze’ Is Just the Beginning (mashable.com)
- Google patents ‘pay-per-gaze’ advertising technology (telegraph.co.uk)