Across both B2B and B2C, the largest challenge digital marketers face is reaching their audiences with relevant content. Now that content has become the core vehicle for brands to connect with their audiences, it’s imperative marketers seek efficient, cost-effective content workflows to engage their audiences – which have fragmented across mobile and social.
At this 2014 AdAge Digital Conference in New York, Nestle revealed that its teams produce more than 1,500 pieces of marketing content each day for its 800+ Facebook pages.
via How Much Does Marketing Really Cost? [Infographic] – The Percolate Blog.