The first hotel online booking engines are twenty years old now, and they are slowly evolving to give users more features and more control over their stay. So why has there has been so little effort made in the evolution of web bookings for small groups? Most hotels are still expecting small groups, which, by the way, are 30% of hotel business, to fill out a form or make a call before they can get rates or make reservations. Charles de Gaspe Beaubien, CEO of Groupize offers that while this may have been marginally sustainable up until now, there is little hope that Millennials are going to continue to give hotels their business this way.
via How Millennials Are Redefining Group Travel: 6 Things Hotels Need to Know.
