How Leveraging Big Data Can Help Transform Corporate Training

Big data is more than just a hot trend or a catchy buzzword in the business world. It has actively transformed businesses by affecting how important decisions are made. A large amount of money is currently being spent on analytical tools as well as in expanding the size of staff and enriching their knowledge base in this area. After all, in order for the mined data to be used, it must be structured and analyzed properly.

Big data is commonly associated with marketing efforts, but this is not the only beneficial use to consider. Even the corporate training sector is benefiting from the use of big data to promote skills development and training in employees in a full range of departments and positions. In fact, according to an IDG 2015 study, as many as 63 percent of small and medium-sized businesses as well as 80 percent of larger enterprises have already used or are planning to launch big data projects in the near future.

Identifying Training Needs

Before your own team can actively use big data for the purpose of corporate training, you must first identify what your company’s unique training needs are. Take time to assess the individual needs of each staff member and manager, and also look at the overall needs of departments or teams in your organization. You may communicate directly with individuals to determine what they believe their weaknesses are. Then, you can more easily explore training programs and locate programs that are focused on critical skills and topics that are relevant to your team.

Remember that training programs are available in a wide range of platforms, including online courses, a classroom-style environment, DVD seminars and more. Your team’s unique skills needs, as well as their time availability and overall schedule, should be considered when deciding on the right platform to use. Many individuals respond better when they are able to look at hard copies of materials and audibly hear instruction at the same time.

Individualized Approach

While entire teams or departments may need to improve skills in specific areas, there are times when individuals need instruction as well. Through big data analysis, you can more easily determine where each individual’s strengths and weaknesses lie so that you can take appropriate steps to improve them in these areas. This can bolster the entire company.

You can also use big data to analyze the results of individual training sessions, and this can help you to more easily focus your time and resources on exceptional programs that offer true benefits to your team while eliminating ineffective programs with minimal benefits.

You can even analyze the data that has been mined to monitor how each employee is growing and developing through an educational program. While training, managers can use big data to personalize the learning experience and to make the best use of advanced education technology. It is important to understand more about the benefits associated with matching different educational options with different employees for the most comprehensive benefits overall.

Constantly Improving

One of the great benefits associated with using big data for corporate training is that analysis of the data enables improvements to the training programs over time. Development and training professionals can analyze the data collected about the training sessions and courses to determine which modules are most and least effective, and adjustments to the training programs can be made as a result of this.

When the programs are launched in a cloud-based, real-time basis platform, the results and feedback are immediately available. This gives the trainer or developer the opportunity to discuss challenges the individual faced with the program and to make prompt changes to the instruction before using that same platform with another employee. This data can then be reviewed on a large-scale basis for many employees as well as for numerous courses. This broad level of data analysis can indicate areas to improve on the educational platform overall.

Remember that cloud computing also enables individuals to complete educational courses while working from home, and this can be a more convenient and comfortable learning environment for each member of your team. The cloud can offer the corporate world unparalleled mobility which is leading us to a world characterized by a mobile workforce.

Expectations for the Future

The goals of increasing profitability while optimizing operational activities are commonly shared by many businesses, and your corporate training sessions can be used to improve your own business in these areas. For example, through effective training programs, your team may learn how to analyze trends and make strategic and anticipatory changes as a result. They may also receive education about sustainability practices and the importance of being socially responsible in different ways.

When employees understand the importance of these critical concepts, they can make more thoughtful decisions in their daily efforts in the workplace. Big data has been used to create and refine training programs in these areas. Furthermore, the programs have a flexible training schedule that makes it more convenient for your team to benefit from them while also having time to tend to their own responsibilities and goals.

While big data analysis is most commonly thought of in relation to marketing and advertising, you can see that in-depth analytics can improve corporate training in many areas. When you want to enable your business to function more effectively and consistently, creating and using big data in corporate training is a great idea. This can also help you to identify future trends and to wholeheartedly move forward with changes.


Jen McKenzie
Jen McKenzie
JEN is a freelance writer at Assign Your Writer from New York, NY. She is fascinated by all things having to do with words, business, education, and cutting-edge. When Jennifer is not busy writing, she enjoys taking long walks and spending time with her two pets, Brando & Marlon.

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  1. Big Data helps with anything involving Business Management. Anything involving planning, analysis, and challenging conjecture — Big Data helps with it. We use Big Data to help answer a straight forward question — “what is this employee’s contribution to the company’s profitability?” And with Big Data, we can answer it. This is the most key of all questions because all other business questions are partially answered when you answer this one.