How Is Not The Question That Begins Innovation – Why Is.

INSPIRED INGENUITYWhen we think about innovation, we don’t start this thinking process with an understanding of how something can be better; we focus on why something should be better. The reason why it’s needed is our driving force. So if this is true, why is it that so many organizations get stuck in the how? I believe it’s because the easiest way to procrastinate from moving forward is when you are bogging down your momentum with the madness of requiring absolutes.

“When you stop looking for absolutes is when you discover the excitement of the unknown.”


Our world moves along with us or without us. The challenge is being able to visualize what’s ahead, or around the corner, or coming to the belief that some things are perfect the way they are. Those who can take the power of their imagination and funnel it towards being creative will find themselves on the road to what I call “creation implementation”. Our imaginations only become valuable when what they describe is created.

In my lifetime, there have been many technological advances. Some of these were short lived, and some have redefined how we live our lives. Many in the world continuously look at the failures they’ve had over the years as their reasons to procrastinate in bringing their imagination to the creativity stage.

“Those with curiosity look at what has failed as merely the first try towards something better. “

They see the failure as a tool; they see a beginning to what their imagination can recreate.

Innovation and time will continue changing the landscape, and some of these changes will affect how we do things. However, the why we do things will always be the birth place of something new. The current and future consumers of our goods determine why they use them. Those pioneering a new way bet on the importance and acceptance of what they deliver.

They have a clear understanding of why what they do or provide will benefit its consumers. Once they begin their quest, they perfect the process and the deliverable to match the why it’s needed. Why is an emotional based quest, and how is a perception of facts that may highjack the ‘moving forward’ phase of developing the new way.

Nothing can be perfect until it’s perfected. Perfection is a result of continuous observation and reaction to what’s observed. The why something needs improvement will provide the pioneer his directions. The how it will be done should follow those directions – not the other way around.

“Creativity is the language of your imagination “


Ray Stasieczko
THROUGH my creativity and passion for innovation, I help organizations navigate through needed changes. Over the past thirty years, I have had successes and faced challenges. The challenges organizations face today, I not only recognize them, I’ve experienced and navigated them firsthand. Delivering services to all marketplaces continues transforming. Competition is coming from places no one would have imagined. My innovative thinking benefits organizations who recognize change is needed, and more importantly, recognize the value of creativity fueled by experiences. The future of the business to business or business to consumers marketplace will require unique collaboration. I understand the importance of collaboration and have the imagination to bring uniqueness in delivering it. I believe successful innovation and transformation only happens “When an organizations focus is on bringing the future to the present, instead of bringing the past to the future.”




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