How Hot Is Your Website?

You have a new or existing website up and running. Want to know how well received it is from your visitors, or you have pages that are not converting and want to know why? User experience is the difference from a visitor on your website acting and converting into a customer to a visitor who clicks the back button on the browser. Combined with website traffic analytics the following methods can help identify and improve your user experience.

Taking your Website’s Temperature – Heat mapping is the process of collective recordings of your visitor’s reactions to parts on your website. This can quickly tell what parts of the website get the most attention and what parts that might need change. Heat mapping includes clicking certain objects such as menus, videos, buttons, etc. It also includes where visitors on your website drag their mouse pointer and can reveal if a part of the content that might be hard to read. The third part of heatmapping is to see how far down the page a visitor goes before leaving the page for another.

Powerful tools such has HotJar or Mouseflow can track your website and provide page heatmaps on how your visitors are reacting to parts of your website.

ABC’s of A/B Testing – A/B testing (sometimes called split testing) is a process of comparing the reactions of two or more pages where the content in each has been slightly changed. Through reporting the design that converts the most wins. A good example of this is to have multiple landing pages with the content slightly modified (i.e. call to action buttons color/location changed, different background images, change text font type, etc.)

There are many powerful tools such as Google Optimize that can be used in A/B testing. A great feature of Google Optimize is that you don’t have to create separate pages for testing. One page can be altered in many ways to for multiple tests and its built-in analytics keeps track of test results. This is important if you want to perform A/B tests on pages like your homepage.

Have a website that needs improvement in user experience or landing pages that are not converting to sales? Success Media Services can quickly implement these tools to your website and provide the changes necessary to have your website or landing pages convert visitors into paying customers. Contact us to see how we help your organization.

Paul Archambault
Paul Archambault
Success Media Services develops visionary, creative and highly detailed digital platforms. There is a unique design DNA that we strive to find and define for every individual and unique client. We develop sites that look like a million dollars that are surprisingly affordable. Your platform will not look like thousands of other template-based sites. In other words, we capture all that is you. Prior to launching Success Media Services, I had the great fortune of having two vastly different careers that contribute to who I am and what I bring to clients. As a successful tech professional who brought innovation to Fortune 500 as well as mid-size companies. I had the opportunity to work with many talented individuals from across the country on a wide range of platforms and challenges. Prior to launching Success Media Services, I became an airline pilot and pursued a passion that pushed me to deal with ever-changing environments and to develop a resourcefulness that mirrored having people’s well-being and safety directly tied to my performance. These are the ethics that we offer to every client. You have an authentic business partner who works with works with full transparency in meeting your ambitions and giving you a digital strategy that is right-sized, useful, exciting, and above all, surprisingly effective. My success is based on one of today’s most needed skills. I am an active learner who devours information about innovation, practical solutions, creative design, as well as business and cultural trends. To convey our message in the simplest terms, you get a full business partner who will work with your ambitions, budget and will give you a digital strategy that is useful, exciting and above all, effective. Our commitment to not only exceed your expectations throughout our work together, we will do that in our first meeting. Our services include Website Design and Development; E-commerce Development; Video & Audio Production; Search Engine Optimization and Social Media Campaigns. A few representative client sites; 90consulting, Potential Selves, and Inspired Work Services.




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