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How Do You Organize a Great Business Event?

Business events serve as a way for people to meet each other, connect and also earn your company money. How do they actually earn you cash? They do so due to the fact that events attract new customers/users and also thank the existing ones. They strengthen the existing relationships and offer a chance for new ones. However, many small businesses avoid organizing events thinking how that’s too much to handle. Yes, we are all familiar with Apple’s events and how awesome they turn out to be but just because a company is small doesn’t mean that it should avoid the idea of organizing an event at all costs. Below you’ll find useful pieces of advice that certainly help with the whole event organizing mumbo jumbo.

Your target audience

Before you do anything make sure that you decide upon your target audience. Clearly define who your target audience is. This serves as a foundation for all the other decisions you’ll have to make such as the format, content, prices, location, catering, etc. Having a structured approach like this one helps you stay focused on achieving specific goals and not allowing the scope to become too broad.

What is the goal?

Figure out what the purpose of the event is. Did you set your aim at attracting local media? Or you’d rather create awareness of your business and what you’re offering in terms of products and services? Do you want to build a mailing list of potential customers or just get rid of slow-moving products? Answer these questions and you’ll get clear goals that give purpose to your event. Then see what type of event fits best these goals. The event is there to help you achieve them.

Find the right place

Big companies have the benefit of using their own venues. They don’t have to bother themselves with finding the venue and then renting it. However, even those companies sometime freshen things up and move away from home. If you also need to rent space for your event, do it on time. Find the right venue and prepare it well before the event. Also, if you’re having trouble with venue marketing ideas, do know that there is not really one right approach which fits all situations or works with every venue. Each space is unique with its own vibe and personality. Bear in mind your aims, goals and audience. But if that’s too hard, look up a venue marketing guide and seek advice.

Beware of other industry events!

When scheduling always watch out for other industry events in the area. Check the calendar and make sure that you don’t schedule your own event on or too close to holidays or popular vacation times. More importantly, check for other events that your target audience might be going to. Imagine organizing an event where you’re showcasing a new smartphone, for example, in the same city where Samsung is hosting their event one day earlier. Not a good idea, right?

Be aware of your limitations

Yes, the priority lies on organizing the super-awesome event. That’s the idea. But, you also have to be aware of what you can and cannot do. And it doesn’t just revolve around budget. If you’re throwing an event in a week’s time, plan for a more intimate affair, if it’s a big event, prepare several months ahead. If you cannot get additional budget and deem your current budget to small, you may have to counterbalance with creativity and a lot of DIY work. Do not overreach, you could seriously hurt your rep and yourself while at it.

Make a team

Okay, it’s best if you can organize it all by yourself but think about this. Wouldn’t it be better that you select a few more than capable fellow coworkers and create a winning team? You can all take on different tasks and chop the whole thing into pieces. That way the whole job of organizing an event becomes easy. Allocate responsibilities and make sure that you’ve selected only the most reliable people for the occasion.

Conclusion

Enjoy your event, have fun, thank everyone for coming. You’ve seen that it’s not too hard to organize a great event. Stick to the script above and it will be okay. People appreciate interesting events and always come back for more.

Sean Lockwood
Sean Lockwood
SEAN is an IT expert with years of experience. He covers all aspects of IT like programming, photoshopping and other effects. He has spent some time in the field of security and is still helping other companies with the same. In his free time, he loves to enjoy nature and his two German Shepherds.

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