How Do You Motivate People To Do Good For Others?

How can we get people to do more good: to go to the polls, give to charity, conserve resources or just generally act better towards others? MIT research scientist Erez Yoeli shares a simple checklist for harnessing the power of reputations — or our collective desire to be seen as generous and kind instead of selfish — to motivate people to act in the interest of others. Learn more about how small changes to your approach to getting people to do good could yield surprising results.
TED: Ideas Worth Spreading
TED: Ideas Worth Spreadinghttps://www.ted.com/
TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment, and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages. Meanwhile, independently run TEDx events help share ideas in communities around the world.

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Aldo Delli Paoli
Aldo Delli Paoli

When I try to involve someone to commit to a charitable cause I do not ask for money, but I make sure that it is the person I have before me to give it to me. I tell a story, I invite you to make a journey at the end of which my interlocutor feels the desire to do something for us, because it is important for himself. The ideal motivation is fundamental.

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