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How Do You Get a New Generation to Invest?

The rap against millennials is that they believe they’re exceptional and ought to be treated that way. Usually, the complaints are written by disappointed baby boomers trying to come to grips with the new generation. One millennial plainly agrees that his cohort is obsessed with asserting their individuality – and thinks he can make some money from it.

Zach Lupei, a 28-year-old Harvard Business School student, believes that his generation’s sense of specialness extends to how they invest their money, so he recently launched his own millennial-focused investment advisory firm, Valued Investing out of Harvard’s Innovation Lab.

via How Do You Get a New Generation to Invest? Ask This Harvard Guy | The Fiscal Times.

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