Summer is the ideal season to contemplate that perennial, overused, and ever-elusive concept of cool. This summer is particularly ripe, for August marks the 20th anniversary of an early web phenomenon known as “Cool Site of the Day”—or CSotD for those in the know.
If you weren’t online in the mid-1990s, you might have missed the tremendous effort devoted to curating, sharing, and circulating the coolness of the World Wide Web. The early web was simply teeming with declarations of cool: Cool Sites of the Day, the Night, the Week, the Year; Cool Surf Spots; Cool Picks; Way Cool Websites; Project Cool Sightings. Coolness awards once besieged the web’s virtual landscape like an overgrown trophy collection.