How Can Businesses Become More Effective During And After The COVID-19 Crisis?

Let’s first start by defining who is anything but a servant leader, shall we?

A servant leader, to me, is a ‘being’ attribute. It does not depend on our position or social status. It only depends on our bravery to unbecome:

  • The ego-driven person distorted by the hustle after success and centered on their accomplishments. Being a recovered perfectionist, I know exactly what this means…
  • The manipulator making use of one’s charisma and both IQ & EQ to achieve one’s personal goals no matter how immortal the price to be paid could be.
  • The person believing they only win if everybody else loses. This is called the “scarcity mentality”.
  • The arrogant person trying to control others and giving them instructions and “TheWayToGo”, just because they were told they could.
  • The individual who has no clue about compassion – best case scenario showing it on demand when it suits them – simply because they have never gone through a serious internal war with their unhealthy ego and finished winner.
  • The person never able of being fully authentic; in other words, having only one version no matter the context.
  • The individual without any story to tell which could resonate with people’s deep principles; even when they’re not yet walking them, since they’re numbed by their distorted centers.
  • The person unable of vulnerability and exposing themselves emotionally; basically because of being too afraid of being rejected – even worse, being taken advantage of.
  • The individual never speaking their truth because they are not ready to pay the price.
  • The person who never gives anything without being sure to receive more in return.
  • The individual who is fan of downgrading others, even through toxic humor, so that they could feel better about themselves. It is not even conscious; rather some sick ego game.
  • The person who is unable of understanding their emotions and managing them.

Here is how it is working. An external stimulus is triggering some emotion. Let’s say a complete stranger attacked us for free generating an ‘anger’ emotion. This emotion is sent to our subconscious program (the fastest part of our brain in processing data). Because our program is anything but our friend — full of mental patterns and emotional scars – the emotion will be translated into the same feeling: Anger, and we will consequently react in a violent way whose only purpose is to hurt the other party. If the program was re-written, we would have enlarged the gap between this stimulus and our response, so that we could understand their meanness is anything but personal; that it is saying much more about their suffering. The anger emotion would be, thus, transformed into a compassion feeling.

  • The individual never able of active listening, because they are still prisoner of the ego paradigm “I need you to understand me and don’t care about understanding you!”
  • The person who is never showing courage to be mature enough and confront – not fight – when required. In general, when there is a misalignment with the principles.
  • The individual who is not passionate, doing everything mechanically.
  • A person unable of apologizing when screwing things up. They don’t have enough internal security to do so, always finding a way to legitimize their wrong by others’ wrong. When moving to the principles, the security become stable because the principles – its source – are unchangeable and timeless.
  • The individual who is rarely able of celebrating others and recognizing their efforts.

Nelson Mandella was the son of a Tribal Chief. And he was asked one day “how did you learn to be a great leader?” He responded that he would go with his father to Tribal Meetings and he remembered two things when his father would meet with other elders: (1) they would always sit in a circle; and (2) his father was always the last to speak.

~ Simon Sinek

A big group was facing some trouble. There was a huge mistake done in a critical project involving so many customers who ended their contract. The investors were so frustrated and asked for a social plan to reduce the costs and diminish the crisis impact.

The CEO invites all the stuff to an urgent meeting. He exposes the situation and solicits his team for a solution. He listens carefully to every single employee without exception; most of whom suggest firing the whole department responsible for the mistake.

Here is his answer: “Thank you for all your suggestions; I truly appreciate it! Now, what if we take into consideration that doing mistakes is human – and even the foundation of the Dearing greatly culture we’ve been trying our best to promote? Screw the investors! They’re not part of our team, and will never understand the kind of the relationships we’ve been building on a daily basis. You know deep inside of you that every one of you does matter, and deserves to belong. What if we could find a win-win compromise on the long run? What if we could volunteer some of our income and keep everybody? I will be the first and will volunteer six months. Who’s with me?”

Shall we decorticate this speech? I hope you feel interested because I am planning to anyway:

  • He first invites ALL the employees. This is making them feel respected, that what they have to say is important. It is also implicitly triggering their commitment to find a solution. As opposed to the myth of “Employees should be committed because they’re paid to do so” – the reason why so many organizations are having a high turnover level and struggling in retaining their champions, this CEO is getting so well that without involvement there is no commitment. He is so aware of the fact the employees are volunteering their minds and hearts; that what is basically preventing them from doing so with the employer who would pay much more is the fact of being treated as a ‘whole’ person. We will come back to this definition later, but bear in mind we are dealing with the third element here.
  • He recognizes their efforts and shows gratitude through thanking them warmly.
  • He reminds them of their human nature and the “daring greatly culture” implying everybody is encouraged to take risks; without which there is no place to grow and to tap into one’s creativity and limitless resources. This is directly linked to the first element of the ‘whole’ person paradigm.
  • He emphasizes on what is truly important: the human beings and the relationships they have been building. Even if they are still distorted, fueled by fear and not principle-centered yet, he is bringing them to their conscious mind, nurturing their morals, triggering their compassion for each other, and making them think community. This is related to the 3rd and 4th
  • Last but not least, he models the suggested solution.

Result: The seniors with the highest paychecks naturally volunteer more than the juniors without even being asked to.

What has created this spontaneous solidarity movement? Is it the CEO position? Absolutely not. It is the moral authority of the CEO; who he is as a person: a principle-centered human being, a servant leader.


Myriam Ben Salem
Myriam Ben Salem
I am deeply passionate about everything life has to offer. Writing has been my very favorite means to educate my audience, captivate their attention, talk to their emotions, and make them relate and take action. I have been honored by working as a columnist for BIZCATALYST 360°, an Award-Winning life, culture, and biz new media digest, serving as the global hub for enhanced performance and well-being, during 2020. Also, I am a contributing author in Mayhem to Miracles: True Stories of Courage, Triumph, and Peace. I am so in love with writing that I have a peaceful smile drawn on my face whenever I start visualizing the books I will be writing for whoever will be tempted to discover an inclusive philosophy breaking with all the stigmas! I was born in Tunisia, a small country in North Africa. I did pretty much everything earlier than the average: walking, talking, singing, dancing. Promoted throughout my entire education, I was also the leader of every end-of-year party. At some point, after working several years for multinational companies as an engineer, team leader, project coordinator, and product owner while always being a top performer, I figured out I was feeling miserable despite the 'perfect external image'. That marked the starting point of an existential crisis followed by an episode that triggered my re-birth and the beginning of the most rewarding adventure of my whole existence: re-writing my subconscious program and reconnecting with my true self. I was saved at the last moment through an out-of-body experience making me see all the lies, realize this gigantic Universe was not revolving around me. Most importantly, I was able to visualize I was here to leave a legacy like all of you, no matter how big or small! The butterfly took time to emerge though. Today, I identify myself as a Universal Citizen. Like-minded and light-hearted people are what I call home. I am deeply passionate about everything life has to offer, and was granted the edutainer qualifier: a combination between education and entertainment! I educate on the importance of healing unsuspected traumas, seeing our limiting beliefs and biases with honest lenses, finding one's purpose and a principled mission that goes beyond the self, and unleashing the hidden potential so that to leave our legacy for the generations unborn. I have been using a panoply of means that could vary from explicit ones such as mentorship, speaking, and writing, a skill that emerged naturally during my self-actualization process to implicit mediums like storytelling, how I daily show up in the world and model servant leadership! Writing is my very favorite and most preferred tool deployed for my mission. The topics I explore are in the nexus of stoic philosophy, psychology, neuroplasticity, epigenetics, and pretty much any topic involving human behavior. Common denominator? The quality of the subconscious program. You may have a look at some of my works published on my website; Set Yourself Free.

DO YOU HAVE THE "WRITE" STUFF? If you’re ready to share your wisdom of experience, we’re ready to share it with our massive global audience – by giving you the opportunity to become a published Contributor on our award-winning Site with (your own byline). And who knows? – it may be your first step in discovering your “hidden Hemmingway”. LEARN MORE HERE


  1. As I have already written in this group, I think that the leader of the time of the coronavirus is, first of all, a resilient leader, who takes care of his collaborators, also involved in their personal and family matters. Provides exhaustive and transparent communications, which authentically manifest gratitude towards every action, every idea, every feedback, even if negative. That creates a climate in which one trusts each other, recognizing the specialist skills of each one, welcoming feedback as an opportunity for improvement, measures what happens, in a meticulous way and redirects sharing decisions based on facts.
    But he is also a leader who maintains a high sense of humor: making fun of himself, accepting mistakes, joking about pressure, exorcising the fear of contagion, means creating teams in which people, although physically tired and in some cases seriously worried, they manage to give their best with a great sense of responsibility.
    This is what needs to be done due to the need for reaction, speed, sense of urgency and responsibility.
    I believe that this could apply to any leader, entrepreneur or politician.

  2. Myriam — Your advice is sound whether we we’re in a pandemic or not. I respectfully disagree with one of my colleagues here that “businesses exist to make money.” Businesses exist to provide value – products and services – to prospective customers. If that value is of a sufficient nature, they will exchange money to get it. If not, they won’t.

    There is overwhelming research to support the idea that employees will feel more engaged and thus be more productive if they operate alongside an emotionally intelligent servant leader. Engaged employees are more apt to stay with a company, thus saving the company the expense of rehiring and retraining a new employee. If those employees are more productive, they will save the company operating expenses, which can be used to reward shareholders or be reinvested to provide new products and services.

    Operating as a servant leader doesn’t mean turning a company into a social service agency either. It means valuing the contributions – the labor, voice and thinking – of each employee. It means building an organization that thrives on collaboration and team work versus internal competition.

    I was fortunate to work for an inspiring servant leader whose mantra was “Profits sustain us, but they don’t define us.” What sustained us was her attitude and behavior that we mattered. That translated into us developing superior products and services on behalf of the customers we served, and that translated into exceeding financial goals.

    Running a business this way isn’t rocket science. It’s a recognition that people matter; they’re not just parts that can be used, used up, and thrown away.

    Thank you!

    • No thank you Jeff my friend for having restored my faith and realizing I’m not an alien! I value this adding so much; really means the world ! Thank you again 🤩

  3. Myriam, I will respectfully disagree with the entire content of your article! Promoting a “servant leader to a C-level position which they are in all likelihood unqualified for is a recipe for disaster. The same holds true for coaching C-levels to become “servant leaders’ is equally irresponsible. Most businesses exist to make money. They should be responsive to their employees in times of n emergency or crises. As an employee, you were hired to a position that had various tasks assigned to it. In exchange, you agreed to work for X amount of dollars. You cannot turn a business into a social service agency. Right now some many businesses are struggling just to stay in business. There is no time nor will there likely be any time in the near future to try to change one person into this person. In general, business is not meant to operate in this manner.

    • I can only respect your opinion even though this is the main reason making businesses struggling in the first place ☺️