How B2B Decision-Makers Are Using Social Media

Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to [download page] results from a newly-released Forrester Research study. That said, their motivations for using various platforms differs greatly, and understanding those patterns is a crucial element for figuring out appropriate marketing strategies.

via How B2B Decision-Makers Are Using Social Media.

In Business, Everybody Uses Social Media For Work; The Question Is How (forbes.com)
7 Mistakes of B2B Marketing (prnewswire.com)

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How B2B Decision-Makers Are Using Social Media

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