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Hotels Must Stop Putting Themselves Behind The Proverbial Eight Ball

By creating false expectations with their customers about the level of quality their business possesses through the online identity of the hotel brand. On a recent trip my wife and I went on this summer, we experienced several hospitality businesses that had overly propped up the caliber of their business through their online website presence, to the point where it was a totally different business than the one we had viewed on online.

via Hotels Must Stop Putting Themselves Behind The Proverbial Eight Ball. | ehotelier.com News Archives.

 

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