Hotels are increasingly responding to the demands of health-conscious travelers. A recent consumer survey found that a large percentage of travelers are seeking wellness in their travel destinations. Around 87 percent want healthier foods, 82 percent spa or massages, 82 would like some kind of nature experience, 73 percent prefer eco-conscious properties, 70 percent want gyms with cardio and weights, 54 percent would like healthy sleeping programs, and 47 percent are seeking meditation/mindfulness programming.
Even the major hotel chains have launched programs to appeal to these travelers. EVEN Hotels is a good example, a new brand from Intercontinental Hotel Group (IHC), which created EVEN after conducting research that found there are 17 million travelers who want hotels to accommodate their healthy lifestyle needs.
