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Hotel Online Marketing Budget Disconnect

A perpetual case of bringing a knife to a gunfight – ‘Nice try kid, but it looks like you brought a knife to a gunfight’, this line from Indiana Jones and the Kingdom of the Crystal Skull pretty much sums up the hotel industry’s current state of perpetual online defeat. It’s 2013. Pretty much everyone — even folks living under rocks — have had some sort of exposure to online marketing. Enter hotels, still wildly under-spending on what is going to bring them the best outcome.

via Hotel Online Marketing Budget Disconnect. – Friday, 23rd August 2013 at 4Hoteliers.

 

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