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Hotel Industry Challenges – Doing Things Differently

Hoteliers have three substantial challenges in front of them – one new, one fairly recent and one historical and lingering; In that order, they are AirBnB, OTA’s and your own employees.

Wow, did the traditional lodging segment of the industry miss the mark, and, hence the ascent of AirBnB. We may have solicited feedback from our guests, but the “feed-forward” was give us an authentic, adventuresome experience.

Nothing could be more real and great fun than an extra bedroom on the Left Bank, or a houseboat on the Rhine, a loft on Haight-Ashbury (or even a sofa), a yurt in the backyard – such a medley of choice and price points. AirBnB has surpassed 10 million guest stays since its inception in 2008.

via Hotel Industry Challenges – Doing Things Differently. – Thursday, 19th June 2014 at 4Hoteliers.

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