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Required Reading: Think Strawberries (Everybody Sells)

by James Lavenson, President, Plaza Hotel.

Delivered before the American Medical Association New York City, NY, February 7, 1974

I CAME FROM THE BALCONY of the hotel business. For ten years as a corporate director of Sonesta Hotels with no line responsibility, I had my office in a little building next door to The Plaza. I went to the hotel every day for lunch and often stayed overnight. I was a professional guest. You know, nobody knows more about how to run a hotel than a guest. Last year, I suddenly fell out of the corporate balcony and had to put efforts into the restaurants where my mouth had been, and into the rooms and night club and theater where I had been putting my two cents.

Think Strawberries

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