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TAMPA BAY • FEBRUARY 23-24 2026

This FINAL encore experience will be unlike any other. Because like everything we do, it's been "reimagined" from beginning to end. It's not a virtual or hybrid event. It's not a conference. It's not a seminar, a workshop, a meeting, or a symposium. And it's not your typical run-of-the-mill everyday event crammed with stages, keynote speeches, team-building exercises, PowerPoint presentations, and all the other conventional humdrum. Because it's up close & personal by design. Where conversation trumps presentation. And where authentic connection runs deep.

How a Hotel Executive Can Beat the OTA at Their Own Game

As a hotel executive, maybe you attended Cornell or another prestigious hospitality school. You have really honed your skills over the years, paid your dues and worked your way up from housekeeping to the front desk and through the ranks to general manager or some other highly esteemed position. Hopefully, it’s been worth the hard work, long hours and working almost every vacation, only to be thanked with the usual Tuesday off, which you could enjoy with your friends, except they had regular jobs and couldn’t enjoy it with you.

via How a Hotel Executive Can Beat the OTA at Their Own Game, by Peter Brooke.

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