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Hotel Branding: Be Personal, Be Memorable, Be Local

What sparks a potential guest’s interest in a hotel? A catchy name? A memorable logo? A strong social media presence? Are all key, but even more important is ‘hotel branding’ itself, which encompasses all three and more.

It is an important part of business strategy, say hoteliers: It attracts customers, builds relationships with the clientele, establishes a reputation and eventually leads to financial success (or loss).

And these days, a closer look shows that the hotel branding industry is changing and adapting to new realities such as more diversification in the industry and the power of the internet.

via Hotel Branding: Be Personal, Be Memorable, Be Local. – Monday, 30th June 2014 at 4Hoteliers.

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