Highly Effective SEO Part 7: SEO Reporting Tools

This is the final part of a multi-part series that explains the major factors of a successful SEO (search engine optimization) strategy. In this article, we will explain the importance of SEO reporting and must-have reporting for an effective SEO campaign.

You need to be able to see the Fruits of Your Labor

SEO reporting allows you to see how well your campaign is performing. SEO and website traffic reports not only report how well your SEO efforts are producing but can also provide valuable insights on future marketing efforts. It also can identify areas within the SEO campaign that are weak and need improvement.

SEO Reporting Must-Haves

Google Analytics

Google Analytics is a valuable insight tool for reporting website traffic. Whether you are engaged in an SEO campaign or not, having Google Analytics installed will give you all sorts of valuable information about your website visitors.

The amount of information this tool provides can be daunting to new users but it can provide useful visitor information such as; demographics, traffic sources, keyword popularity, user traffic flows, etc.

When starting an SEO campaign it is important to have Google Analytics installed and properly configured so the digital strategists can have a benchmark of the existing traffic numbers before starting the campaign.

Google Search Console

A lesser-known but important reporting tool is Google Search Console (formerly known as Google Webmaster’s Tools). This reporting tool can provide important information on technical and performance issues with your website. It can provide feedback on issues such as; sitemap submission, website speed, pages indexed, etc.

For new domains (less than 6 months) it can provide early ranking signals of keywords/search terms before third party reporting tools (below) start to report.

There is a nifty feature in this tool that allows you to submit a page or post (via URL) to Google instantly for reading and indexing without having to wait for them to read your website.

Most of the information in Google Search Console is technical in nature so an experience digital strategist would be the person reviewing most of this information to determine if changes are warranted.

Third-Party SEO Reporting Tools

To be efficient with resources almost every SEO agency will incorporate your project with third-party reporting tools. There are many out there and the great ones usually cost more. Excellent reporting tools will give accurate and timely information with easy to understand reporting capabilities.

Some of the reports your SEO agency should prepare and go over:

  • Domain Report: This is a high-level overview of your website’s visibility in search engines.
  • Keyword Ranking Report: This shows how well your website is ranking for keywords and their movement from the one-time frame to the next.
  • Backlink Report: If your SEO strategy involves a backlink campaign this report will show how well it is growing.
  • PPC Report: If you are engaged in a paid-per-click (PPC) campaign this report will audit your ads and show how well they are showing up in search engine results.

Wrapping it up!

So there you have it. Everything that is needed to start an effective SEO campaign for your website. SEO can have a high learning curve and be resource-intensive, so many organizations hand off the level of effort to SEO agencies. It’s a matter of properly valuing your time.


Paul Archambault
Paul Archambault
Success Media Services develops visionary, creative and highly detailed digital platforms. There is a unique design DNA that we strive to find and define for every individual and unique client. We develop sites that look like a million dollars that are surprisingly affordable. Your platform will not look like thousands of other template-based sites. In other words, we capture all that is you. Prior to launching Success Media Services, I had the great fortune of having two vastly different careers that contribute to who I am and what I bring to clients. As a successful tech professional who brought innovation to Fortune 500 as well as mid-size companies. I had the opportunity to work with many talented individuals from across the country on a wide range of platforms and challenges. Prior to launching Success Media Services, I became an airline pilot and pursued a passion that pushed me to deal with ever-changing environments and to develop a resourcefulness that mirrored having people’s well-being and safety directly tied to my performance. These are the ethics that we offer to every client. You have an authentic business partner who works with works with full transparency in meeting your ambitions and giving you a digital strategy that is right-sized, useful, exciting, and above all, surprisingly effective. My success is based on one of today’s most needed skills. I am an active learner who devours information about innovation, practical solutions, creative design, as well as business and cultural trends. To convey our message in the simplest terms, you get a full business partner who will work with your ambitions, budget and will give you a digital strategy that is useful, exciting and above all, effective. Our commitment to not only exceed your expectations throughout our work together, we will do that in our first meeting. Our services include Website Design and Development; E-commerce Development; Video & Audio Production; Search Engine Optimization and Social Media Campaigns. A few representative client sites; 90consulting, Potential Selves, and Inspired Work Services.

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