Blogs can be a fantastic way for you to drive traffic to your site. If your blog isn’t getting any leads however, then this could indicate that there’s a bigger underlying issue that needs to be dealt with right away. Here are a few tips that will help.
You’re Focused on the Wrong Keywords
If your blog isn’t getting the traffic that you need, then you may be trying to target the wrong keywords. To find out if this is the case, check your site’s bounce rate and your organic visibility. If both of them are missing the mark, then you’ve just found the source of your problem. The solution to this would be for you to do the right keyword research. You need to find keywords that relate to the service you provide, and you also need to make sure that you aren’t targeting ones that are too competitive. Google has a keyword planner which will help you to identify trends as well as helping you to choose the right ones for your site, so consider checking that out. It may also be worth hiring an agency, as they can help you to influence online search to boost your business results.
You’re Not Paying enough Attention
Audience research can help you to understand the pain points and struggles that your target customers have. It also gives you the chance to create content that they’ll actually be interested in reading, and this can really boost your traffic. When doing your audience research, you have to make sure that you take your competitors into account. If they are posting the exact same posts and targeting the same keywords, then this could be the reason why you’re not seeing results. If you want to get around this then do a local search for your chosen keyword and see which site ranks first. How are their posts structured? Are they missing information? What could you do better? By answering these questions, you can then be sure to get that competitive edge.
You’re Writing for SEO
So many business owners are focused on writing for search engines that they actually forget who they’re supposed to be writing for. If you want to make sure that your blog is appealing to your customers then it helps to make sure that your content is clear, concise and easy to read. It also helps to include visuals, so that you can emphasise key points throughout. Longer paragraphs should be broken up with sub-headings, and bullet points should be used where appropriate. This will make your blog better overall and it will also work wonders for your high bounce rate
You’re Not Using Quality Images
There’s nothing worse than having a blog where the images are stretched halfway across the page. When choosing pictures for your site, try and set the size according to the width of the page. If you auto-size every single image you see then they’ll eventually warp, stretch or shrink and this can have a detrimental impact on the clarity and quality. It also helps to choose images that are already very similar to the size you’re looking for, so they don’t require too much editing.
