In the blooming days of social media, companies strived to leave a mark on almost every mainstream social network to capitalize on their promise of reaching “millions“ of their users.They spent thousands of dollars on hiring experts, forming social-media teams and buying ads, which proved to be a huge waste of both time and money. People either didn’t want to see the posts or ads, or the brand message didn’t reach them, or they simply didn’t care about it. In most cases, the main problem was that the concept of social media in all its intricacies was an uncharted territory for a large number of companies and the specialists they hired. Back then, everyone still had a lot to learn.In those days, having a CEO post a tweet on Twitter TWTR, -2.17% or an item on Facebook FB, -1.21% involved a lengthy approval process, not unlike one required for publishing an article or a public statement. This kind of approach led to seldom and largely untimely posts.As years passed, things changed. Everyone who wanted to survive on the market learned at least enough to have a gist of what works and what doesn’t in social media — which networks to avoid and which to engage in and how. That was especially true for company CEOs. Their posts became more frequent and more focused. Instead of every message being taken through God knows how many channels before getting the approval stamp, they were published with just a few necessary editorial and compliance tweaks.
Here’s What The World’s Top 50 CEOs Do on Social Media
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