Here’s To The Heroes

We spend a lot of emotional currency caring for other people in our lives. Some of us even go the extra mile and care about people who aren’t in their lives, but out there somewhere and in need of caring for.

These are people I admire. There’s a selflessness that people caring people have. And without them, I sincerely believe this planet would be a hell of a lot more messy than it already is.

I’ve always considered myself a caring person, But really only in the intellectual sense. The real caring people are the ones that don’t wear it on their sleeves and expect adulation and respect.

They just put their heads down and go.

Over the last year, with the Plague hitting just about everywhere on the planet pretty hard, these caring people have really been put to the test.

They have to bundle up to make themselves almost airtight and go into rooms where plague bugs are constantly floating in the air, and help people who are sicker than dogs get better.

This is a hell of a thing that they do. And they do it without complaining, because it’s not just what they signed on for, it’s what they are.

Over the last year, I met a lot of these people. And I came away from the experience in absolute awe of their compassion, their patience, and their perseverance.

In many ways, these people are superhuman. And regardless of the political leaning or level of ignorance of the people that get wheeled in to be taken care of, they just do the best they can.

This Plague has really shown us one of the most serious defects in our society, which is the inability of way too many people to grasp the seriousness of what is going on.

I’m not sure that it’s all their fault. People look for answers and guidance in different ways, and frankly, except for a few countries in the world, most of the leadership that was needed to keep this disease under control was lacking.

Or maybe it was simply because there were many who simply didn’t listen to the experts all around them who were sending up warning flares all over the place.

But the front-line workers could not pay attention to all of that. They just had to put their heads down and go. To me, that really did and continues to define true heroism.

But the simple fact remains, that there are way too many people who, for one reason or another, have failed to grasp the seriousness of this Plague.

And the tragic part is that that ignorance, or stubbornness or whatever you want to call it, is only going to prolong our recovery from this Plague.

And this in turn will have the most harmful effects felt by the very heroes who are giving it all they have every day.


Jim Murray
Jim Murray
I have been a writer since the age of 14. I started writing short stories and poetry. From there I graduated to writing lyrics for various bands and composers and feature-length screenplays, two of which have been produced. Early on in my writing career, I discovered advertising. While the other media have drifted in and out, communications writing and art direction have been the constant through a 20-year career senior positions in Canadian and multi-national agencies and a second career, which began in 1989, (Onwords & Upwords Inc), as a strategic and creative resource to direct clients, design companies, marketing consultants and boutique agencies. Early in 2020, I closed Onwords & Upwords and opened MurMarketing which is a freelance strategic development/copywriting/art direction service for businesses working to make a positive difference in the world. I currently write long format blogs in 4 different streams, encompassing, entertainment, marketing, and communications, life in general, and the renewable energy and recycling industries. These are currently published on I have, over the years, created more than 1500 blog posts. I live with my wife Heather in the beautiful Niagara Region of southern Ontario, after migrating from Toronto, where I spent most of my adult life. I am currently recovering from spinal surgery and learning to walk again.

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