CLICK BELOW TO REDISCOVER HUMANITY
A DECADE+ OF STORYTELLING POWERED BY THE BEST WRITERS ON THE PLANET

Has Marketing Proved Its Worth to Business?

To (F)B or not to (F)B.......
To (F)B or not to (F)B…….

by Vickie Zisman, Featured Contributor

[su_dropcap style=”flat”]J[/su_dropcap]UST A SHORT reflection. Was talking to an acquaintance the other day. He’s a partner/biz dev in a new small company and we were discussing my potential professional contribution to their marketing effort. It ended up in my flatly refusing to take the job, because they were offering a pittance of retainer for the work. They really couldn’t understand what was so wrong with the insulting remuneration they offered.

And this brings me to the core problem in marketing here in Israel: the big players don’t really need to make an effort, because dominate the market, with some being plain monopolies. Its just maintaining the facade, the image, for them, after all they are the Masters of the Commercial Universe. Whereas the small companies, especially in a highly competitive environment, should want to stand out, distinguish themselves to get more clients. Those are in the most dire need of marketing, because direct sales are not enough (everybody use the same cliches and there is a vendor loyalty). They don’t understand the value of it and counting pennies, thinking “less is more” – cheap will do the job. And then, you hear the mantra: “we paid this intern and were disappointed- it didn’t work”. Huge wonder indeed.


Vickie Zisman
Vickie Zismanhttps://vickie1.wordpress.com/
Historian and a blogger (a story weaver), Vickie daylights as a marketing communications professional, specialising in brand building, content, digital media and cross cultural environment. Works with businesses and organizations across all industries in the private and public sectors. In her spare time likes to deconstruct modern management myths. Believes: 1. The Torch of Erasmus still shines bright in the digital era. 2. Word carries the Power of Change - into a positive ROI as well. 3. Capitalism can be humane and benefit all, when applied wisely 4. Technology is the tool not the goal. 5. Human is ABOVE the Machine. Highly allergic to self-righteous hypocrites, universal moral preachers et al. Incurable, politically incorrect, cynic. Mad cat-lover. Vegetarian. Proud Israeli.

DO YOU HAVE THE "WRITE" STUFF? If you’re ready to share your wisdom of experience, we’re ready to share it with our massive global audience – by giving you the opportunity to become a published Contributor on our award-winning Site with (your own byline). And who knows? – it may be your first step in discovering your “hidden Hemmingway”. LEARN MORE HERE


TAKE STROLL INSIDE 360° NATION

TIME FOR A "JUST BE." MOMENT?

ENJOY OUR FREE EVENTS

BECAUSE WE'RE BETTER TOGETHER