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Because We’re Happy: Using Social Media to Turn Audiences Around

It is inevitable. At some point organizations, businesses and marketers will likely encounter negative buzz on social media. Consider the recent flap over the Chicago Cubs mascot introduction or the uproar over the Washington Redskins name and brand.

But last month’s reaction by McDonald’s Corp. to the storm of social criticism as it unveiled its new Happy Meal mascot in the United States holds valuable lessons worth imitating for every business.

via Because We’re Happy: Using Social Media to Turn Audiences Around.

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