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Hands-On Activities to Build Customer Loyalty

Back in 2008, still early in the economic crisis, Butter Lane Cupcakes opened its doors in the East Village of Manhattan. With business slow, the co-founders, Pam Nelson, Maria Baugh and Linda Lea, decided they needed to try something different to get people into the shop, and they hit on the idea of offering classes in cupcake making.

via Hands-On Activities to Build Customer Loyalty – NYTimes.com.

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