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TAMPA BAY • FEBRUARY 23-24 2026

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Hacker Motives – Trends & Prevention Tips

The rise of high-profile hacks makes it seem like it’s a part of our daily lives. Large companies like Uber are all over the news because of the scale and severity of their breaches. Unsettling breaches close to home like the recent hacks on some Nest smart home products reminds us that hacks and breaches can happen to anyone. Unfortunately, our increasingly connected world makes it impossible to avoid the hacking danger zone. The best we can do is learn from past hacks and breaches in the past and see how we can best prepare ourselves and our businesses.

We have an overview of hacking trends from Varonis below to see what trends stand out and what we should really prioritize. Digging into the data brings us some interesting insights about the most at-risk industries and the most valued data. In fact, personal data is the most hacked data type beating out payment data and medical data. This could be the case if personal data is easier to acquire from companies than payment data. Take a look at these and other insights below to see what you can take away to improve your business’s security.

hacker motives infographic

hacker motives tips infographicCourtesy of Varonis

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