When all transactions are aggregated into a 360° view of the guest, the hotel or resort can execute targeted marketing at all touch points. When exploited correctly, a 360° view makes the staff aware of the guest and eager to serve. An immersive guest experience creates a unique brand: at all points, guests receive messages that boost the brand experience.
As guests respond, the company gets to kno
via 360 Degree View. – Friday, 20th December 2013 at 4Hoteliers.
