Pay-per-click marketing is one of the best methods to get a steady flow of targeted traffic. Such a thing is crucial for businesses that rely on sales from the internet.
But while the effectiveness of PPC cannot be denied, plenty of companies still look to avoid investing in it and look for other means of marketing. Such behavior exists mostly because every click costs you money.
Google AdWords is the most popular as far as PPC networks go, and even if you still have doubts, you need to try it. There are plenty of ways to increase efficiency and save money on your campaign.
This article will be a great help for that and will encourage you to finally give in. Make sure to read it.
Have Clear Goals
No matter what kind of marketing you do, it is important to have a clear goal. AdWords is pretty straightforward because it shows your intended call-to-action for people on the internet.
Increasing the number of sales is what every business wants. Before you launch the campaign, make sure to figure out exactly what ads you want. Their purpose could be calling a certain number, purchasing products online, fill in a survey, and so on.
Making Use of Free Tools
There are plenty of free tools out there to boost your performance. Google Ads Automation with Cleverads is a good example, and it is not just automation that you can expect.
Clever Ads also helps with ad creation, auditing, promotion. They have plans to introduce their own keyword planner, ad banner creator, cost calculator, and plenty of other great features.
Think About Your Audience
Writing a great ad copy is difficult by itself, but if you neglect the targeted demographics, you will be in an even bigger problem.
A good ad has to attract attention with its clear call-to-action, get them interested, convince the customers that they want to take action, guide them and provide satisfaction after they decide to visit your landing page, which ultimately leads to making a sale.
Landing Page
Never mislead your customers. If an ad says that they can buy shoes, they better be able to do that after landing on your page. It is easy to make such a mistake if you have multiple active ads. Be sure to have these things in order.
Mobile Browsing
A lot of people use smartphones and tablets for surfing the net. Make sure that your campaigns, as well as landing pages, are optimized for mobile browsing. If you neglect this part, you will miss out on plenty of potential customers.
Delete Underperforming Keywords
It takes a while to see whether something is performing to your expectations, but if you start to feel like a keyword is not worth the effort, it is better to get rid of it and move on to the next.
PPC marketing is one of those things that tend to change quite fast, and you need to keep up with the rest. Falling behind is never a good thing, especially when there is money involved.
Remarketing
Plenty of people will visit your page but won’t be bothered to make a purchase. Ignoring such visitors completely is a big no. Google’s remarketing feature is definitely underused, and it is difficult to understand why.
There are a few ways to remarket. You can start by running a few ads on the Display network, show ads for people when they do follow-up searches after leaving your site, or show ads on YouTube.
Keyword Research
One of the most challenging things of PPC marketing is finding perfect keywords. It does come down to your niche, but when you start, it seems like the competition is too big, or certain keywords are not worth the effort.
Hiring a professional for this sort of thing will cost you a lot of money, so sticking to your own guns is usually better. Try to focus on longtail keywords and ones that do not have a high volume of monthly searches. They are cheaper and easier to rank.
Use Analytics
Maintaining your campaign is impossible without tracking all the information. It is crucial to know which of your ads are performing and which are not up to par. Otherwise, you will not be able to make necessary tweaks and will end up losing money.
Test and Learn
PPC marketing is difficult, but it does get easier once you decide to give it a try and learn. Testing is a big part of the pay-per-click game. You will need to run numerous ads and make bids on a lot of keywords before you can consider yourself to be good enough.
So to make a conclusion, instead of fearing PPC and Google AdWords, you should take your time to learn more about it and make all the necessary preparations. And if you are seriously worried about losing too much money, follow the tips of this article.
