Have you ever wondered why certain websites rank higher than others? Or why your website doesn’t rank as high as your competitor’s?
A lot of it has to do with Google’s algorithm. It looks at over 200 ranking factors when determining where to rank a site. As you already know, these ranking factors aren’t easy to understand, which makes it difficult for you to figure out how to adjust your site to maximize your rankings.
via How Google Determines Where to Rank Your Website.
