Sustainable communities are often described as ecosystems in which everyone gets what they want.
This explains why Google+ is steadily gaining momentum for attracting the attention of a wider audience than even Facebook, and quite possibly one that will prove to be more powerful for content marketers
Over the past couple of years we’ve watched as the Google+ community has evolved from predominantly technophiles, to an increasingly mainstream audience that includes regular small business owners like you and me.
via Google+ is Content Marketing on Fire – Business 2 Community.
