There’s a dirty secret behind many of those hot new app startups you hear about every week. They have seed funding and a flashy landing page. They have articles in TechCrunch and promises to disrupt the universe. They have everything except users, because nobody actually wanted the app.
In a presentation at Google’s I/O conference, Tomer Sharon, Google Search User Experience Researcher, broke down the age-old question: “Why is nobody using my app?” You can watch the entire presentation in the video embedded below, but we simplified the 30-minute presentation into the key takeaways for those who prefer a quicker skim.
via Google: 6 Reasons Why Nobody Uses Your App | Co.Design | business + design.
