Have you ever looked at your social media analytics and wondered what exactly you should be paying attention to? Taking a gander at “likes” and “followers” on Facebook and Twitter, for instance, are metrics users often hold in the highest esteem. “Likes” and “followers” are so highly regarded that users will even purchase fake likes on Facebook and fake followers on Twitter.
via Get A Pulse: The Best Social Media Metrics To Track For Your Brand – Business 2 Community.
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