Millennials, it’s not all about you anymore. It’s only about some of you. Specifically, the Yummies.
In a more than 100-page report to its clients this month, financial services firm HSBC coined the term “Yummy” to refer to the growing buying power of the young urban male. These men have what so many other Millennials don’t: money.
via Generational smackdown: Millennials vs. Yummies.
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