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The Future Of SEO Reporting: A Call To The Industry

Want to measure organic traffic? Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of them, then take the broad match volume of all those terms (because that’s the only volume Google will give you), and then take your position and divide it by CTR and volume. And viola! There’s your traffic by keyword.

via The Future Of SEO Reporting: A Call To The Industry.

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