Want to increase your profitability, while improving your online reviews at the same time? Then start paying more attention to an area that’s too often overlooked when discussing revenue: your front desk;
You need to make the front of the house a solid outpost for your operations, revenue and profitability.
There is often a staggering amount of focus placed on online hotel marketing and reputation management. But these efforts are only effective if your operations – and your guests’ experiences – back them up.
As one of the departments that operates 24/7, your front desk deserves a lot more attention and training than many seasoned asset managers and GM’s realize. That saying about making a good first impression? It’s not just a myth. It’s very relevant no matter what hipster, business, or Millennial (shrug) traveler is checking into the hotel.
via Front Desk: Ground Zero for Hotel Profitability. – Saturday, 22nd November 2014 at 4Hoteliers.
