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Front Desk: Ground Zero for Hotel Profitability

Want to increase your profitability, while improving your online reviews at the same time? Then start paying more attention to an area that’s too often overlooked when discussing revenue: your front desk;

You need to make the front of the house a solid outpost for your operations, revenue and profitability.

There is often a staggering amount of focus placed on online hotel marketing and reputation management. But these efforts are only effective if your operations – and your guests’ experiences – back them up.

As one of the departments that operates 24/7, your front desk deserves a lot more attention and training than many seasoned asset managers and GM’s realize. That saying about making a good first impression? It’s not just a myth. It’s very relevant no matter what hipster, business, or Millennial (shrug) traveler is checking into the hotel.

via Front Desk: Ground Zero for Hotel Profitability. – Saturday, 22nd November 2014 at 4Hoteliers.

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