Interest in boutique hotels remains overwhelming. According to a recent 2014 study, the growth in demand for boutique hotel rooms will continue to exceed the growth in supply through 2015. In fact, although only three percent of the hotel market is made up of boutique hotels, 10 percent of upcoming supply will be boutique in nature. Why the growth? Developing – and evolving – consumer habits is a key driver; hotel guests are increasingly seeking a unique experience as opposed to a commoditized product, and are more sensitive to design, levels of service and quality of food.

via From Bankruptcy to Thriving Boutique Hotel, by Simon Hudson.

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