Many a parent and teacher have despaired over how easily young people’s attention is diverted, especially when they’re online. Stay focused! we urge them. Don’t let yourself get distracted! Our admonitions have little sway against the powerful temptations of the Internet. But there may be a better way to help teenagers resist the Web’s lures: Let them know that their attention is being deliberately manipulated and exploited. If experience with another bad habit—smoking—is any guide, teens’ own desire for self-governance is a force far more compelling than the exhortations of their elders.
via Anti-smoking campaigns and educating teens about the Internet..