Innovation is about more than groundbreaking technology. Rigorous, systematic questioning of risks in your business model can unleash opportunities for game changing performance improvements.
For a decade or more, listings website Craigslist seemed a rare exception to the Internet’s innovate-or-die rule. Very early in the new millennium, the San Francisco-based site nestled comfortably into the space once solely occupied by local newspapers’ classified sections, thanks to a singular, free-ad-based business model predicated on low operating costs. It has since expanded into more than 70 countries without making any major changes to either how it does business or its infamously drab design.
