Content marketing is an essential device in marketing hotels online and marketing for group travel.
And, it comes with a world of benefits. Consumers are looking for content that is engaging, interesting, and relevant to their lives. And content helps drive your hotel’s brand and personality, while giving travelers a reason to revisit your brand from time to time. More time spent on your hotel site means more bookings.
via How Four Hotel Brands Are Successfully Conquering Content Marketing – Junvi Ola | Cvent Hospitality.
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