The world of eCommerce is ever-growing and expanding because of dynamic consumer behavior. This change in consumer behavior is also affecting the data that is stored. Every Google search you do or website you visit is stored in the form of data to provide you with a personalized shopping experience in the future.
One of the significant changes that the eCommerce industry has seen recently has been brought by Artificial Intelligence (AI). The sector which has been revolutionized by AI has taken a new approach to the whole concept of customer satisfaction. This is the reason why eCommerce has seen such a makeover in the past years.
Also, the internet has made setting up a new business so much easier than before. To start a business, you just have to create a website or create a social media page. Once you do it, you are all set to start selling your products. You do not require a physical store to start your business anymore. Many have taken this opportunity to create their own business. However, this relaxed approach also gives rise to more competition in the market.
To establish your presence in this industry, you have to stand out of the herd by using unique and creative methods. One of these methods is web or data scraping. With the help of data scraping, you can collect publicly available data with ease and understand consumer behavior. You can use this information to provide better services to your customer and grow business. Using proxy services for scraping, you can create a global presence by marketing your products in local markets.
What is Data Scraping?
Data scraping is the process of using an automated tool to crawl the internet and collect relevant data. Several companies are already using data scraping to create a more targeted approach while forming marketing strategies.
However, while using data scraping, you have to be careful about some aspects as it can get you in trouble. Websites have anti-scraper tools to detect a scraper and block that IP address.
Four companies that use data and AI to revolutionize eCommerce
AI and data can together help you to articulate interactive campaigns that are sure to generate leads. Let’s look at the companies that can help you use this technology to develop your business.
GeoSurf
GeoSurf is one of the oldest players in the market that has been providing proxies since 2009. It stands out of the herd because of its ability to democratize data collection with its residential proxies. It claims to have a proxy pool of over 2 million residential proxies located in every city of the world. Another advantage of using GeoSurf is that it signs a legally binding agreement with its customers that ensures complete privacy of the customer’s data.
Pros
- GeoSurf has IPs servers based in every city in the world.
- It does not limit the number of IPs you can use.
- It guarantees total privacy with its legally binding agreement.
Cons
- There are very few mobile IPs in its pool.
- The pricing of the plans is a bit on the costlier side.
Yotpo
Yotpo is one of the leading eCommerce platforms that help in marketing various brands. It provides a single-platform solution for all marketing needs and integrates data-driven solutions for better results. Yotpo helps in creating smarter campaigns that help in a higher conversion rate and improve customer relations. Yotpo can help manage all your social media platforms such as Facebook, Google, Instagram, etc.
Pros
- Yotpo has excellent customer service for any query or problem you might face.
- The user-interface of Yotpo is easy to understand and use.
Cons
- They don’t offer many third-party integrations.
- There is not much flexibility to modify the designs of the email templates.
Dynamic Yield
Dynamic Yield is a personalization platform that is powered by AI technology. This platform can help you deliver a personalized experience to your customers at different touchpoints such as apps, web, email, IoT, and call centers. It has excellent data management capabilities and can provide a unified view of customer data.
Pros
- It has some advanced features such as A/B tests, omnichannel personalization campaigns, triggered messages, etc.
Cons
- The user interface is hard to follow for new users.
Wix
Wix is a perfect tool for small businesses looking for a well-featured product for a low budget. You can create a well-functioning website that has a lot of functionality with the help of this platform. You can feature an online store, add a blog, galleries, email marketing tools, and appointment booking options on your website.
Pros
- Wix is an economical solution with an easy to use interface.
- This company offers multiple features ranging from an online store to marketing tools.
Cons
There is no option to switch templates once you have created a website.
Conclusion
The eCommerce industry has been revolutionized with the introduction of Artificial Intelligence. To stay relevant in the business, you must adapt to the new dynamics of the company. If you are searching for a solution that can help you get started with this process, you can choose any of the aforementioned platforms.
