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TAMPA BAY • FEBRUARY 23-24 2026

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Forget The “To-Do” List, You Need A ‘Stop Doing’ List

It’s interesting to think about the things you want to accomplish in life and work towards those goals.

This is, after all, what we’ve been taught to do since birth. But over time we accumulate other habits and end up spending our time on things that aren’t important to us.

Jim Collins, author of the cult business classics Good to Great and Great by Choice, suggests an interesting thought experiment to help clean the windshield so-to-speak.

Suppose you woke up tomorrow and received two phone calls. The first phone call tells you that you have inherited $20 million, no strings attached. The second tells you that you have an incurable and terminal disease, and you have no more than 10 years to live. What would you do differently, and, in particular, what would you stop doing?

via Forget The “To-Do” List, You Need A ‘Stop Doing’ List.

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