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Forget The Crude Upsell: Airlines Must Do More With E-commerce

Airlines e-commerce teams can’t afford to let their online direct conversion rates slip in a highly competitive market.

Considering that driving ancillary revenues outside an airline’s sales channels is a major challenge, e-commerce teams have to focus on fine-tuning their website experience.

via Forget the crude upsell: airlines must do more with e-commerce | Travel Industry News & Conferences – EyeforTravel.

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