Assessing how the future will look is one of the hardest things businesses are faced with. Though it is critical to their future success, many find this assessment very hard to do. Moreover, in an ever-changing and dynamic business environment, some argue forecasting has no real value. However, they are wrong. In order for businesses to be ready for the challenges and opportunities that the future holds, they have to adopt a forward-looking perspective.
Forecasting 101
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