A trade show presents a unique opportunity for you to put your business on the map and in the eyes of other clients. Instead of the usual conversations and email exchanges, you will have to prepare a presentation that is informative, interactive and captivating to attract any potential leads to your booth. As part of that preparation, you need to bring the right supplies to guarantee success. As you get ready, bring these four essential supplies to the next upcoming trade show.
No matter how you plan to construct your trade show booth, you will need a large amount of supplies and resources to take with you and assemble. Carry these numerous artifacts throughout the trip with trade show shipping cases. Select cases that are large enough to carry as many items as possible. Also, look for shipping cases that are durable enough to endure long travel times and rough conditions. Finally, look for specialized shipping cases that can contain specific items, such as banners, monitors and other signage.
During a trade show, you will notice that hundred and sometimes thousands of different businesses will have their own stands. They will all share space with you and bring attention to their company through any means necessary. The most effective way to stand out among these businesses is through impressive visual media. Banners, posters and signage should be visually distinct to attract attention. In addition, slideshows and video presentations bring an extra level of professionalism and sophistication to your booth and your brand.
Are you implementing video or computer elements to your booth? Will your presentation include a slideshow or audio media? Make sure to bring the correct electrical equipment with you. You will likely need equipment such as batteries, wires, a power strip and plenty of extension cords. The last thing you need is cutting out your video presentation just because you could not reach a power terminal. Make sure the equipment is safe to use, in good condition and properly set up to avoid electric and fire hazards.
Giveaways and Promotional Items
Another effective method to attract audiences to your booth is putting out giveaways. Promotional items improve your brand’s reception among attendees and increases their memorability long after the event has ended. After all, most people love free things. Invest in the growth of foot traffic towards your booth by acquiring branded office supplies and fun goodies you can offer to visitors. Additionally, you can also offer free snacks, food and drinks to them. The latter can bring relief to tired and hungry clients, as well as serve as a fun way to break the ice and initiate fruitful conversation.
Perhaps the most important items you must bring with you to any trade show presentation are business cards. No matter how flashy and memorable your booth and your presentation are, you will need to leave information for your potential clients to follow up on. A business card provides people with the most necessary, basic information for continued business. Make sure to include your name, the business name, an email address and a phone number. Also, include the company’s logo for added memorability. Do not overthink the design and content of the card and keep it simple and clean.
Trade shows are an excellent time to bring your business with you and share it with other business owners, potential clients and possible partners. Not only should you prepare for the presentation, but also bring the right supplies for the booth. A stand with the right materials will share the essentials of your business and impress the right people, ensuring future success.