It is important to develop confidence in the channels that yield the most and to nurture them carefully. Hotels need to continuously review their allocation commitments to non-yieldable channels and also respect their group ceilings. If done properly this improves the chances of garnering higher revenue. EyeforTravel’s Ritesh Gupta digs deeper.
via Five steps for hotels to deliver higher revenue from yieldable channels | Travel Industry News & Conferences – EyeforTravel.