Companies like Cisco, Facebook, Google and IBM are not only shining examples of innovation, but they are models for strong corporate culture. Leaders at these companies and others like them recognize the role culture plays in their success. IBM, for example, is well known for its culture change under Lou Gerstner. In changing the economic model and getting rid of perfectionism and consensus building, the company in turn found itself more agile and strategic.
The Five Guiding Principles of Transforming Company Culture
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