Fans Or Frenemies? 3 Tips For Facebook Customer Service Crisis Management

No matter the budget, simply posting content on social media is not enough to make the most of your social media marketing dollar. Many marketers know repeat customers drive the most business, which may explain why seventy-six percent of local merchants today look to social media to engage existing customers (Constant Contact’s Technology Pulse Q3, 2012).

via Fans Or Frenemies? 3 Tips For Facebook Customer Service Crisis Management.

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