When most people today hear the word “virtue,” they usually don’t think “manliness.” Having virtue or being virtuous is looked at as being sissy or effeminate. In fact, we sometimes use the word in today’s vernacular to describe a woman’s sexual conduct.
However, virtue is far from being sissy or effeminate. The word “virtue” is actually rooted in “manliness.” “Virtue” comes from the Latin virtus, which in turn is derived from vir, Latin for “manliness.” Cicero, a famous Roman statesman and writer, enumerated the cardinal virtues that every man should try to live up to. They included justice, prudence, courage, and temperance. In order to have honor, a Roman man had to live each of the four virtues. When Aristotle encouraged men in the ancient world to live “the virtuous life,” it was really a call to man up.
via Facts about Benjamin Franklin: The Virtues of Life | The Art of Manliness.